Tehnic Media, the local leader in capturing, selecting and disseminating industry-relevant information services and a provider of multi-channel marketing solutions, continues its development in the market of integrated media solutions, digital marketing ecosystems and hybrid networking dedicated to the industry. From the development of its own media channels, digital platforms for market data collection, to the implementation and management of data analysis tools, the company strengthens its strategic partnership with local software companies to optimise and streamline the marketing activities of companies in the industry.
Guarantee of high quality solutions
Tehnic Media aims to be the partner of manufacturing and supplier companies in the Romanian industry that want to continuously increase the number of leads to supply sales departments and those concerned with increasing brand exposure and relevance to attract customers, partners, but also recruiting and retaining employees in the digital age. This step is achieved following the implementation of an operational upgrade program, with the involvement of Tehnic Media experts and partner companies in this priority approach.
Strengthening the collaboration between specialists in technical, acquisition, marketing and sales departments of the companies in the industry – initially on the Romanian market – will offer Tehnic Media a better control over the efficiency of the offered solutions and their positioning as privileged working tools for marketing departments. Tehnic Media has also accelerated the digitisation process and advanced support for its customers implementing these solutions. The company is looking to grow its own team of specialists and expert consultants to ensure successful results.
A valuable player in the market
Continuing to intensify its training and specialization efforts, Tehnic Media will assert its position as a vital player in the market.
Onuț Iliescu, General Manager of Tehnic Media: “It is a new phase in our strategy to grow in the area of martech and to contribute to the sustainability and digital transformation of companies in the industry, which is one of the priorities of our development program. The next steps will be to accelerate the implementation of growth marketing partnerships in Romania and later in the region and to gradually move to the status of an international B2B media and marketing company for the industry. To support our performance in developing our own platform, scaling the company is a priority. Things are already starting to move, and companies in the industry are showing great interest in our approach, and budget allocations are beginning to take place in companies in all our fields with enhanced experience. Now we want to combine our technical and business expertise for the Romanian industry with consulting skills, in order to encourage the development of success stories on our platform. ”
Tehnic Media also announced that a first study is underway to adopt a solution to see how advanced applications can be used in the production of customised reports and analysis.
„Tehnic Media investments strengthen the collaborative ecosystem in the industry in Romania and in Europe. The skills that Tehnic Media develops through continuous training and specialization will allow us to offer a very high level of assistance for more and more companies that want to develop an integrated marketing strategy “, adds Onuț Iliescu. “After reaching the status of preferred partner in the marketing program of market-leading companies in recent years, Tehnic Media is now a key partner in addressing new trends and will be able to help its customers make the most of the solutions offered by current technologies. ”
Customer experience at the heart of the business
For decades, manufacturers have focused primarily on the product, investing significantly in improving product development, supply chain management and production processes. According to the Accenture Industrial Consumerism report – “84% of industry executives believe that the personalised and differentiated experiences that customers increasingly expect from them will be the ones that will increase their competitive advantage.” In today’s modern world, there is a new generation of solutions designed to help manufacturers meet these expectations. These solutions give customer experiences that create value, encourage loyalty and streamline business processes.
About Tehnic Media
Tehnic Media is an agile company in the field of media and industrial B2B marketing that offers specialised media channels, integrated digital marketing services and is oriented to be a regional provider that helps companies and organisations make the most of the digital transformation of marketing processes and sales. Provides industrial brands with several points of intersection with the documentation route of industry specialists in Romania. In a context of perpetual movement, in which needs are constantly changing, Tehnic Media is committed to innovate, continue to adapt and remain a leader in its market segment. With its multi-expert profile, Tehnic Media offers its customers a unique combination of continuous evolution, focus, innovation and quality solutions for the industrial market. Operating for over 22 years in Romania, the company marks over 500 customers, strong strategic partnerships and, by 2021, has generated through its platforms revenues of millions of EURO for its customers.
